Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Facebook for business
    Evening
    Course start date:  Mon 1 Nov 2021 (and 1 other date)

    Location on this date:  Online (other locations are available)

    Discover how Facebook can be used as a cost effective method for promoting your business. You will learn to use Facebook to connect existing and potential clients.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  2. Social media for business: introduction
    Course start date:  Tue 2 Nov 2021 (and 2 other dates)

    Location on this date:  Online (other locations are available)

    This practical course is aimed at people who would like to use social media marketing to promote their business. This class is ideal for those with some familiarity with social media. You will learn how social media can be used to



    communicate with your target audience.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    70% of 100
  3. Grow in confidence with networking - for work and business
    ONLINE
    Course start date:  Wed 3 Nov 2021

    Location on this date:  Online

    Are you one of the estimated 90% of people who find networking daunting and difficult? If so, discover the easy way to network, and reap the benefits in your work or business life.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
    Rating:
    100% of 100
  4. LinkedIn: a detailed introduction
    ONLINE, Weekend
    Course start date:  Sat 5 Feb 2022 (and 1 other date)

    Location on this date:  Online

    In this longer, in-depth course, we will look at the crucial features to get started on building your network with LinkedIn.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £40.00
    Rating:
    100% of 100
  5. Copywriting: an introduction
    ONLINE, Weekend
    Course start date:  Sat 6 Nov 2021

    Location on this date:  Online

    The course will introduce you to the basic elements of copywriting using examples and practical exercises.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £199.00 Concession £80.00
  6. Strategy: introduction
    ONLINE, Weekend
    Course start date:  Sun 7 Nov 2021

    Location on this date:  Online

    Build your career confidence by learning basic strategic management practices and procedures that will help you implement your company's strategic plans.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  7. Using hashtags effectively
    Evening, ONLINE
    Course start date:  Tue 1 Feb 2022 (and 1 other date)

    Location on this date:  Online

    Hashtags are used on social media across many platforms, including Twitter and Instagram. This class is devoted to understanding hashtags and how to use them properly and effectively on social platforms. What is a hashtag, how do you create and track one, and how do you pick the right hashtag for your social media content.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
    Rating:
    60% of 100
  8. Introduction to TEDx Talks
    Evening, ONLINE
    Course start date:  Tue 9 Nov 2021

    Location on this date:  Online

    Discover how TEDx event’s work, with tips on how to craft, pitch and present a talk, by TEDx speaker Gavin Freeborn Bit.ly/TEDxFEx. Skills and knowledge can also be used for other presentations.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
  9. Introduction to business accounting
    Evening, ONLINE
    Course start date:  Fri 12 Nov 2021

    Location on this date:  Online

    Every business needs to know if it is making a profit or loss and the worth of the business. This course addresses these issues.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £219.00 Senior fee £175.00 Concession £110.00
  10. Instagram for business: introduction
    Course start date:  Fri 12 Nov 2021 (and 5 other dates)

    Location on this date:  Online (other locations are available)

    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  11. Blogging: write your own blog using WordPress
    Weekend
    Course start date:  Sat 13 Nov 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street (other locations are available)

    Learn to create your own blog with this beginner’s course using WordPress and raise your online profile.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    90% of 100
  12. Search engine optimisation (SEO)
    Evening, ONLINE
    Course start date:  Mon 15 Nov 2021

    Location on this date:  Online

    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the



    basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  13. Developing a successful business plan
    ONLINE
    Course start date:  Mon 15 Nov 2021

    Location on this date:  Online

    Whether you want to start-up a business or expand one that you are already running, this course will give you the skills to prepare a compelling and practical business plan to achieve your goals.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  14. Create your elevator pitch
    ONLINE
    Course start date:  Tue 16 Nov 2021

    Location on this date:  Online

    An elevator pitch is a brief, persuasive speech that you use to introduce yourself and what you do. With a good pitch, you can avoid rambling, sound professional, and introduce your business with confidence when someone asks 'What do you do?'.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    90% of 100
  15. Social media manager skills: intermediate
    Evening, ONLINE
    Course start date:  Wed 17 Nov 2021 (and 1 other date)

    Location on this date:  Online

    This practical course is aimed at beginners who are looking to build on their social media skills to manage someone else’s social media account.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £40.00

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