Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Online marketing: a short introduction
    Weekend
    Course Date:  Sat 10 Jul 2021

    Location on this date:  Online

    A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100
  2. An introduction to project management
    Weekend
    Course Date:  Sat 10 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Want to learn about project management? You will learn techniques to ensure that controlled management of a project is obtained from start to finish.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £189.00 Senior fee £151.00 Concession £95.00
  3. Introduction to business accounting
    Weekend
    Course Date:  Sun 11 Jul 2021 (and 2 other dates)

    Location on this date:  Online

    Every business needs to know if it is making a profit or loss and the worth of the business. This course addresses these issues.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
  4. Instagram for business: introduction
    Course Date:  Tue 13 Jul 2021 (and 4 other dates)

    Location on this date:  Online

    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  5. City Lit Pro: introduction to conversion rate Optimisation
    Course Date:  Fri 16 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Learn how to convert more web visitors into customers. Explore how your own website can be improved using latest Conversion Rate Optimisation (CRO) techniques and methodologies and how they lead to better business results.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £65.00
    Rating:
    100% of 100
  6. Twitter for business: intermediate
    Evening
    Course Date:  Mon 19 Jul 2021 (and 1 other date)

    Location on this date:  Online



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
  7. Social media content strategy
    Course Date:  Mon 19 Jul 2021 (and 3 other dates)

    Location on this date:  Online

    In order to successfully use social media for business, it is essential to have a clear strategy and create good content to encourage audience engagement. You'll learn both in this class.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
    Rating:
    94% of 100
  8. How to enhance your impact and presence
    Weekend
    Course Date:  Sat 24 Jul 2021

    Location on this date:  KS - Keeley Street

    Discover how to enhance your vocal and physical impact and presence in many situations and become aware of habits that may hold you back in this summer weekend workshop.

    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £139.00 Senior fee £139.00 Concession £85.00
    Rating:
    90% of 100
  9. Self-presentation skills for business people
    Course Date:  Fri 30 Jul 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    A fun but intensive weekend workshop (Friday evening and Saturday & Sunday daytime) in which a Voice specialist and Body Language expert will instil techniques and life skills which will further develop your effectiveness as a communicator.



    Friday 18:00 - 21:00

    Saturday & Sunday 11:00 - 17:00.

    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £169.00 Senior fee £169.00 Concession £169.00
    Rating:
    100% of 100
  10. Introduction to social media data analytics
    Weekend
    Course Date:  Sat 31 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Learn how recognise, analyse, present and use data on the social media channels most commonly used by organisations.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £159.00 Senior fee £127.00 Concession £80.00
  11. Instagram for business: intermediate
    Course Date:  Tue 3 Aug 2021 (and 2 other dates)

    Location on this date:  Online

    This is a follow on course from 'Instagram for business: introduction', and is designed to expand your skills in using Instagram for business even further.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    93% of 100
  12. Create your elevator pitch
    Course Date:  Tue 3 Aug 2021 (and 1 other date)

    Location on this date:  Online

    An elevator pitch is a brief, persuasive speech that you use to introduce yourself and what you do. With a good pitch, you can avoid rambling, sound professional, and introduce your business with confidence when someone asks 'What do you do?'.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    90% of 100
  13. Social media advertising: a detailed introduction
    Weekend
    Course Date:  Sat 7 Aug 2021

    Location on this date:  Online

    This practical short course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  14. City Lit Pro: start a career in digital marketing
    Evening
    Course Date:  Mon 13 Sep 2021 (and 2 other dates)

    Location on this date:  Online



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £499.00 Senior fee £399.00 Concession £250.00
    Rating:
    100% of 100
  15. Career change workshop
    Course Date:  Wed 15 Sep 2021

    Location on this date:  KS - Keeley Street

    Career change is an aspiration for many especially in these times of upheaval and re-evaluation. Find out how to

    make career choices that are right for you, to lead you to happiness and fulfilment in your working life.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £39.00 Senior fee £31.00 Concession £20.00

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