Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? Our courses will teach you everything you need to know from setting yourself up as a sole trader and creating a business plan, managing your accounts, developing and managing your brand, and creating a strong online presence using digital marketing and social media tools.

Our tutors are highly qualified industry professionals, and will help you reach your personal goals whether you are a complete beginner or are building on existing experience.

Learning with us is flexible, with part-time courses available online in daytime, evening and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our Business & Marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently many of them are free if you are a) on a Low Wage or b) on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) receive other state benefits (including Universal Credit).

Browse our business and marketing courses below and enrol today!

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  1. City Lit Pro: introduction to conversion rate Optimisation

    Weekend
    Course Date: Sat 7 Nov 2020
    Location on this date: Online
    Learn how to convert more web visitors into customers. Explore how your own website can be improved using latest Conversion Rate Optimisation (CRO) techniques and methodologies and how they lead to better business results.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £149.00
    Senior fee: £149.00
    Concession: £75.00

  2. Strategy: introduction

    Weekend
    Course Date: Sun 8 Nov 2020
    Location on this date: Online
    Build your career confidence by learning basic strategic management practices and procedures that will help you implement your company's strategic plans.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £99.00
    Concession: £50.00

  3. Online marketing: a short introduction

    Weekend
    Course Date: Sun 8 Nov 2020
    Location on this date: Online
    A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £99.00
    Concession: £50.00

  4. Introduction to Facebook

    Evening
    Course Date: Mon 9 Nov 2020 (and 2 other dates)
    Location on this date: Online
    Learn more about Facebook, the social networking site that allows you to find and communicate with friends and common interest groups. Keep in touch with family and friends or get in touch with long lost relations or school friends.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £79.00
    Senior fee: £63.00
    Concession: £40.00

  5. Instagram for business: introduction

    Course Date: Fri 13 Nov 2020 (and 5 other dates)
    Location on this date: Online
    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  6. Developing and managing your brand

    Weekend
    Course Date: Sat 14 Nov 2020
    Location on this date: Online
    A brand defines how people see and relate to your business or product. A well-developed brand strategy makes your brand recognizable, relatable and your business more successful and valuable. In this course we will focus on the process of create a strong, memorable and compelling brand strategy that goes well beyond designing a logo.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £179.00
    Senior fee: £179.00
    Concession: £90.00

  7. Search engine optimisation (SEO)

    Weekend
    Course Date: Sun 15 Nov 2020 (and 1 other date)
    Location on this date: Online
    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the

    basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £129.00
    Senior fee: £103.00
    Concession: £65.00

  8. Online marketing: a detailed introduction

    Course Date: Thu 19 Nov 2020 (and 3 other dates)
    Location on this date: Online
    A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £229.00
    Senior fee: £183.00
    Concession: £115.00

  9. Podcasting: introduction

    Course Date: Fri 20 Nov 2020 (and 5 other dates)
    Location on this date: Online
    Do you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £129.00
    Senior fee: £103.00
    Concession: £65.00

  10. An introduction to project management

    Weekend
    Course Date: Sat 21 Nov 2020
    Location on this date: Online
    Want to learn about project management? On this course you will learn techniques to ensure that controlled management of a project is obtained from start to finish.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £199.00
    Senior fee: £199.00
    Concession: £100.00

  11. Social media for business: intermediate

    Weekend
    Course Date: Sat 21 Nov 2020
    Location on this date: Online
    This practical advanced course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £199.00
    Senior fee: £199.00
    Concession: £100.00

  12. City Lit Pro: implementing a content strategy

    Weekend
    Course Date: Sat 21 Nov 2020
    Location on this date: Online
    This hands-on course will teach you the pillars of an effective content strategy. Identifying specific groups of users, developing key messages and content based on their needs and interests.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £149.00
    Senior fee: £149.00
    Concession: £75.00

  13. Social media content strategy

    Course Date: Mon 23 Nov 2020 (and 4 other dates)
    Location on this date: Online
    In order to successfully use social media for business, it is essential to have a clear strategy and create good content to encourage audience engagement. You'll learn both in this class.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £49.00
    Senior fee: £39.00
    Concession: £25.00

  14. Podcasting: advanced

    Course Date: Thu 26 Nov 2020 (and 1 other date)
    Location on this date: Online
    A short course designed to help you make your existing idea publication ready or improve the production values of your already published podcast.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £129.00
    Senior fee: £103.00
    Concession: £65.00

  15. Facebook for business

    Course Date: Thu 26 Nov 2020 (and 2 other dates)
    Location on this date: Online
    Discover how Facebook can be used as a cost effective method for promoting your business. You will learn to use Facebook to connect existing and potential clients.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

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