City Lit Pro: start a career in social media

What is the course about?

This course is designed to equip you with the skills and knowledge necessary to begin a successful career in social media. Whether you're looking to enter the digital marketing industry, enhance your current role, or start your own business, this course will teach you how to effectively manage social media platforms, create engaging content and analyze performance to drive growth and engagement. It will also introduce students to the fundamentals of advertising on social media.

Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV or CPD records. The certificate will show your name, course title and dates of the course you have attended.

What will we cover?

• Introduction to Social Media Marketing: Understanding the importance and impact of social media in today’s business landscape.
• Content Creation and Management: Developing strategies for consistent and compelling content across the main social media platforms such as Meta, LinkedIn, YouTube and TikTok.
• Social Media Advertising and Strategy: Learning the fundamentals of creating and managing ad campaigns on platforms like Facebook and Instagram.
• Community Management and Engagement: Building and nurturing an active and engaged online community.
• Analytics and Reporting: Utilising tools to track performance and make data-driven decisions.
• Career Development: Utilising social media management skills at work and understanding career pathways in social media.

What will I achieve?
By the end of this course you should be able to...

• Manage social media profiles across multiple platforms.
• Create and execute a content strategy tailored to your target audience.
• Set up & run basic social media ad campaigns with a clear understanding of budgeting and targeting.
• Engage with online communities and handle both positive and negative feedback professionally.
• Analyse social media data to assess performance and inform strategy improvements.
• Present a portfolio showcasing your social media skills and strategies, ready to pursue a career in the field.
• Know the software and tools available to you to increase efficiency in social media management.

What level is the course and do I need any particular skills?

This course is suitable for beginners to intermediate learners. No prior experience in social media management is required, but experience in using social channels plus a basic understanding of general marketing principles will be highly beneficial to learners wishing to undertake this course. The course is ideal for those looking to start a career in social media, business owners, or professionals seeking to enhance their social media skills to maximise career progression opportunities.

How will I be taught, and will there be any work outside the class?

The course will be taught through a combination of lectures, hands-on practical exercises, group discussions, and real-world case studies. You will have the opportunity to work on projects that simulate real social media challenges, allowing you to apply what you’ve learned in a practical setting.
Work Outside of Class:
• Practical Assignments: You will be expected to complete assignments outside of class hours, such as content creation, performance analysis tasks or similar.
• Final Project: A comprehensive social media strategy for a mock business or personal brand, which will require additional research and preparation outside of class time.
• Please note you will require to have your personal and/or business accounts created on social media channels in order to benefit from practical exercises.

Are there any other costs? Is there anything I need to bring?

There no additional costs.

When I've finished, what course can I do next?

Please click here to view all our Digital marketing and Social media courses.

Disclaimer: Use of Third-Party Software
This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.