Create and promote your brand using Canva

What is the course about?

In this 6-hour interactive workshop, you’ll learn how to create and promote a distinctive brand identity using Canva. Whether you're an entrepreneur, small business owner, or looking to build a personal brand, this course will equip you with the essential skills to design impactful marketing materials and social media content that align with your brand identity. You will explore Canva's tools to create a strong, cohesive brand presence across platforms such as Instagram, Facebook, LinkedIn, and more. By the end of the course, you'll have the confidence to build and promote your brand effectively using Canva's powerful design features.

What will we cover?

Establishing Your Brand Identity:
• Understanding brand elements: logo, colours, typography, and voice.
• Defining your brand’s values and target audience.
• Workshop: Creating a simple brand style guide using Canva.

Exploring Canva’s Branding Tools and Templates:
• Overview of Canva’s branding features, such as Brand Kit and custom templates.
• Selecting and customising templates to reflect your brand identity.
• Practical session: Applying branding elements to designs.

Creating Branded Marketing Materials:
• Designing social media graphics, and promotional materials.
• Understanding how to create consistency across various platforms.
• Group activity: Designing a promotional flyer and social media post.

Designing for Different Platforms:
• Adapting designs for various social media platforms, including Instagram, Facebook, and LinkedIn.
• Exploring Canva’s resizing and content adaptation tools.
• Practice session: Creating platform-optimised designs.

Promoting Your Brand with Canva Tools:
• Leveraging Canva's content planning and scheduling features.
• Using apps and video tools to create engaging brand content.
• Hands-on exercise: Designing a video promotional post.

Exporting and Sharing Branded Content:
• Choosing the right formats for different platforms and promotional channels.
• Sharing content effectively across social media and print.
• Discussion on maintaining brand consistency across touchpoints.

What will I achieve?
By the end of this course you should be able to...

• Define and create a strong, consistent brand identity using Canva.
• Develop marketing materials that reflect your brand’s style and voice.
• Optimise designs for multiple social media platforms and promotional needs.
• Confidently use Canva to promote and grow your brand online.
• Export and share high-quality branded content effectively.

What level is the course and do I need any particular skills?

This workshop is suitable for beginners and those with limited design experience. No prior skills are required—just an interest in branding, marketing, or social media promotion. Well-developed basic ICT skills and basic familiarity with social media platforms will be beneficial.

How will I be taught, and will there be any work outside the class?

You’ll be guided through each step with hands-on demonstrations, practical exercises, and collaborative group activities. There will be opportunities to apply branding techniques in real-time with instructor support. No homework is required, as the session is designed for in-class practice and development.

Are there any other costs? Is there anything I need to bring?

There are no additional costs. You will be provided with access to Canva Pro during the course, and for a few days afterwards to practice and refine your designs. You will need to access Canva Pro via your City Lit student account.

When I've finished, what course can I do next?

Please click here to view our Canva courses.