Social Media Building Better Posts
This course will discuss how to improve posts on social media. Each platform is unique, but you can learn to improve your content and present your business by creating better posts. You can no longer get away with a simple text message or a stolen image from Google. You must learn how to improve your posts in order to get the most from your social media.
Choose a starting date
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
- Start Date: 12 Nov 2025End Date: 12 Nov 2025Wed (Evening): 18:00 - 21:00OnlineFull fee £69.00 Senior fee £55.00 Concession £45.00
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
This course will focus on how to what makes a good social media post. There are seven elements: relevance, clarity, visual appeal, value, engagement, tone and call to action. This class will give you the theoretical and practical answers for creating better social media posts. This will be suitable for those using Facebook, Linkedin, Instagram, or TikTok.
What will we cover?
This course will cover seven elements of a social media post: relevance, clarity, visual appeal, value, engagement, tone and call to action. We will look at basic rules to follow and some third-party tools to help improve your posts.
What will I achieve?
By the end of this course you should be able to...
By the end of this course you should be able to…
- Identify the elements of a social media post that can be improved
- Write a caption with relevant hashtags that includes a call to action
- Analyse your post to develop clarity and tone of voice
What level is the course and do I need any particular skills?
This course is suitable for current users of social media or marketing professionals looking to upskill, business owners and anyone who is looking to start a new career in digital marketing. Strong familiarity with computers is required. You should already know the basics in social media, such as how to open an account, how to post online, and basic understanding of who sees your posts on social media. Prerequisite: Instagram for Business, Facebook for Business, and/or Tiktok for Business is best for those who are beginners. Access to social media is mandatory.
You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
During class, the instructor will teach via slides and online activity. You will be asked to participate in discussions and exercises, including some research and online social media activity. There will be some homework, where you are asked to read articles and be prepared to discuss in class.
Are there any other costs? Is there anything I need to bring?
There are no additional costs.
When I've finished, what course can I do next?
Please click here to view all our courses in Digital marketing and Social media area and their progression courses.
Disclaimer
Disclaimer: Use of Third-Party Software
This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Amber holds an MBA in International Marketing, and previously worked as a Marketing Manager and Account Director for various marketing agency in London, where she was an early adopter in using social media in campaigns with high success. After the recession in 2009, she started teaching adults how to use social media to promote their business, often working with career changers who were switching gears after being made redundant to start their own businesses. She began teaching social media at City Lit in 2015. Her approach is dynamic and engaging, vowing to make the scary world of social media accessible to everyone from the tech-savvy to the technophobe!
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.