Ready to explore the world of digital marketing? This practical course introduces you to key areas including SEO, social media, paid advertising, email marketing, and more. Whether you're switching careers or upskilling, you'll gain the tools to build a strong foundation and take your first steps with confidence. Join us and start your journey today.
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
A fast-start introduction to the world of digital marketing and its components. It is an introduction to a range of skills and disciplines, to provide a foundation for effective practice.
Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV or CPD records. The certificate will show your name, course title and dates of the course you have attended.
What will we cover?
• Introduction to Digital Marketing - understanding the landscape • Search Engine Optimisation (SEO) basics • Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising • Content marketing essentials • Social Media Marketing (SMM) • Email marketing and marketing automation • Analytics and data analysis • Conversion Rate Optimisation (CRO) • Developing a Digital Marketing Strategy.
What will I achieve? By the end of this course you should be able to...
• Conduct SEO keyword research • Set up a Google Ads campaign • Create a content calendar • Plan and post on social media as a business • Set up and run an email campaign • Use Google Analytics to assess performance • Create an outline for a basic digital marketing strategy.
What level is the course and do I need any particular skills?
This course is suitable for marketing professionals looking to upskill, business owners, and anyone who is looking to start a new career in digital marketing.
Strong familiarity with computers is required as well as experience with using various social media platforms.
You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities, and discussions. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
There are no additional costs. A pen and paper to take notes.You may choose to bring your own laptop if you prefer.
When I've finished, what course can I do next?
City Lit offers a variety of progression courses in this subject area.Please click here to view all our Digital marketing courses or click here to view Social media courses.
Disclaimer: Use of Third-Party Software This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Kate is an experienced digital marketer and UX (user experience) designer, who's worked in Australia, Hong Kong, and the UK. She's spent much of her career in large tech and telecommunications firms, working with the human end of cutting edge technologies. She has a Masters degree in UX Design from the University of Technology, Sydney and was trained by IBM in enterprise design thinking, Agile project management, Agile for marketing and Agile for AI projects. She's taught at the University of Hong Kong, and for Surf Lifesaving Australia - and suggests not getting bitten by a blue-ringed octopus.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
product
https://www.citylit.ac.uk/city-lit-pro-start-a-career-in-digital-marketing163875City Lit Pro: start a career in digital marketinghttps://www.citylit.ac.uk/media/catalog/product/s/t/start-a-career-in-digital-marketing-cpro06.jpg549549GBPInStock/Courses/Courses/Business, marketing & technology/Courses/Business, marketing & technology/Business & marketing/Courses/Business, marketing & technology/Business & marketing/Digital marketing/Courses/vm/Skills for Work - Online Employability Courses/Courses/vm/Courses to boost your CV22851211122914061791191312285121112291653<p>Ready to explore the world of digital marketing? This practical course introduces you to key areas including SEO, social media, paid advertising, email marketing, and more. Whether you're switching careers or upskilling, you'll gain the tools to build a strong foundation and take your first steps with confidence. Join us and start your journey today.</p> <div data-content-type="html" data-appearance="default" data-element="main">This course is designed to provide you with the tools and skills needed to start a career in digital marketing. We will explore several aspects of the digital marketing environment, including topics such as digital marketing analytics, search engine and social media marketing. On completion of the course, you will gain a richer understanding of the foundations of the digital landscape, concepts, and tools to help you start a new career. <br />
<br />
This is a live online course. You will need:<br />
- Internet connection. The classes work best with Chrome.<br />
- A computer with microphone and camera.<br />
- Earphones/headphones/speakers.<br />
We will contact you with joining instructions before your course starts.</div>124.92950601City Lit Pro: start a career in digital marketing549549https://www.citylit.ac.uk/media/catalog/product/s/t/start-a-career-in-digital-marketing-cpro06_24.jpgInStockDaytimeSunKeeley StreetAvailable courses1 to 4 weeksWeekend2026-06-07T00:00:00+00:00Some experienceJun 2026Business, marketing & technologyCPRO05549549City Lit Pro: start a career in digital marketing549357549Kate Scottcity-lit-pro-start-a-career-in-digital-marketing/cpro05-2526<p>Ready to explore the world of digital marketing? This practical course introduces you to key areas including SEO, social media, paid advertising, email marketing, and more. Whether you're switching careers or upskilling, you'll gain the tools to build a strong foundation and take your first steps with confidence. Join us and start your journey today.</p>0000-Available|2026-06-07 00:00:00A fast-start introduction to the world of digital marketing and its components. It is an introduction to a range of skills and disciplines, to provide a foundation for effective practice. <br> <br> Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV <br> or CPD records. The certificate will show your name, course title and dates of the course you have attended.<p>Ready to explore the world of digital marketing? This practical course introduces you to key areas including SEO, social media, paid advertising, email marketing, and more. Whether you're switching careers or upskilling, you'll gain the tools to build a strong foundation and take your first steps with confidence. Join us and start your journey today.</p>• Introduction to Digital Marketing - understanding the landscape<br>• Search Engine Optimisation (SEO) basics<br>• Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising<br>• Content marketing essentials<br>• Social Media Marketing (SMM)<br>• Email marketing and marketing automation<br>• Analytics and data analysis<br>• Conversion Rate Optimisation (CRO)<br>• Developing a Digital Marketing Strategy.• Conduct SEO keyword research<br>• Set up a Google Ads campaign<br>• Create a content calendar<br>• Plan and post on social media as a business<br>• Set up and run an email campaign<br>• Use Google Analytics to assess performance<br>• Create an outline for a basic digital marketing strategy.This course is suitable for marketing professionals looking to upskill, business owners, and anyone who is looking to start a new career in digital marketing.<br><br>Strong familiarity with computers is required as well as experience with using various social media platforms.<br><br>You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.The course consists of demonstrations, practical activities, and discussions. One to one guidance and support will be given throughout.<p>There are no additional costs. A pen and paper to take notes.You may choose to bring your own laptop if you prefer.</p><p>City Lit offers a variety of progression courses in this subject area.Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our Digital marketing courses or click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/New_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer">here</a> to view Social media courses.</p><p>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingDigital marketingvirtual3031312City Lit Pro: start a career in digital marketing589589https://www.citylit.ac.uk/media/catalog/product/s/t/start-a-career-in-digital-marketing-cpro06_25.jpgInStockDaytimeSunHybrid (choose either online or in-person)Available courses1 to 4 weeksWeekend2026-10-18T00:00:00+00:00Some experienceOct 2026Business, marketing & technologyCPRO06589589City Lit Pro: start a career in digital marketing471383589Kate Scottcity-lit-pro-start-a-career-in-digital-marketing/cpro06-2627<p>Ready to explore the world of digital marketing? This practical course introduces you to key areas including SEO, social media, paid advertising, email marketing, and more. Whether you're switching careers or upskilling, you'll gain the tools to build a strong foundation and take your first steps with confidence. Join us and start your journey today.</p>0000-Available|2026-10-18 00:00:00A fast-start introduction to the world of digital marketing and its components. It is an introduction to a range of skills and disciplines, to provide a foundation for effective practice. <br/> <br/> Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV <br/> or CPD records. The certificate will show your name, course title and dates of the course you have attended.<p>Ready to explore the world of digital marketing? This practical course introduces you to key areas including SEO, social media, paid advertising, email marketing, and more. Whether you're switching careers or upskilling, you'll gain the tools to build a strong foundation and take your first steps with confidence. Join us and start your journey today.</p>• Introduction to Digital Marketing – understanding the landscape<br/>• Search Engine Optimisation (SEO) basics<br/>• Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising<br/>• Content marketing essentials<br/>• Social Media Marketing (SMM)<br/>• Email marketing and marketing automation<br/>• Analytics and data analysis<br/>• Conversion Rate Optimisation (CRO)<br/>• Developing a Digital Marketing Strategy.• Conduct SEO keyword research<br/>• Set up a Google Ads campaign<br/>• Create a content calendar<br/>• Plan and post on social media as a business<br/>• Set up and run an email campaign<br/>• Use Google Analytics to assess performance<br/>• Create an outline for a basic digital marketing strategy.This course is suitable for marketing professionals looking to upskill, business owners, and anyone who is looking to start a new career in digital marketing.<br/><br/>Strong familiarity with computers is required as well as experience with using various social media platforms.<br/><br/>You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.The course consists of demonstrations, practical activities, and discussions. One to one guidance and support will be given throughout.There are no additional costs. A pen and paper to take notes.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Digital_Marketing_and_Publishing_Courses.pdf" rel="noopener noreferrer" target="_blank"> here </a>to view all our Digital marketing courses or click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/New_Social_Media_Courses.pdf" rel="noopener noreferrer" target="_blank">here</a> to view Social media courses.</p><p>Disclaimer: Use of Third-Party Software<br/>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingDigital marketingvirtual549,471549,589357,383CPRO05,CPRO06NONESun07/06/26 - 21/06/2610:00 - 17:0010:0017:003 sessions (over 3 weeks)31 to 4 weeksDaytimeWeekendKSKeeley Street,Hybrid (choose either online or in-person)Kate ScottSome experienceAvailable courses2026-06-07T00:00:00+00:00,2026-10-18T00:00:00+00:00Jun 2026,Oct 2026Business, marketing & technology549549,589City Lit Pro: start a career in digital marketingcity-lit-pro-start-a-career-in-digital-marketing/cpro05-2526,city-lit-pro-start-a-career-in-digital-marketing/cpro06-2627<p>Ready to explore the world of digital marketing? This practical course introduces you to key areas including SEO, social media, paid advertising, email marketing, and more. Whether you're switching careers or upskilling, you'll gain the tools to build a strong foundation and take your first steps with confidence. Join us and start your journey today.</p>0000-Available|2026-06-07 00:00:00A fast-start introduction to the world of digital marketing and its components. It is an introduction to a range of skills and disciplines, to provide a foundation for effective practice. <br> <br> Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV <br> or CPD records. The certificate will show your name, course title and dates of the course you have attended.,A fast-start introduction to the world of digital marketing and its components. It is an introduction to a range of skills and disciplines, to provide a foundation for effective practice. <br/> <br/> Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV <br/> or CPD records. The certificate will show your name, course title and dates of the course you have attended.<p>Ready to explore the world of digital marketing? This practical course introduces you to key areas including SEO, social media, paid advertising, email marketing, and more. Whether you're switching careers or upskilling, you'll gain the tools to build a strong foundation and take your first steps with confidence. Join us and start your journey today.</p>• Introduction to Digital Marketing - understanding the landscape<br>• Search Engine Optimisation (SEO) basics<br>• Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising<br>• Content marketing essentials<br>• Social Media Marketing (SMM)<br>• Email marketing and marketing automation<br>• Analytics and data analysis<br>• Conversion Rate Optimisation (CRO)<br>• Developing a Digital Marketing Strategy.,• Introduction to Digital Marketing – understanding the landscape<br/>• Search Engine Optimisation (SEO) basics<br/>• Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising<br/>• Content marketing essentials<br/>• Social Media Marketing (SMM)<br/>• Email marketing and marketing automation<br/>• Analytics and data analysis<br/>• Conversion Rate Optimisation (CRO)<br/>• Developing a Digital Marketing Strategy.• Conduct SEO keyword research<br>• Set up a Google Ads campaign<br>• Create a content calendar<br>• Plan and post on social media as a business<br>• Set up and run an email campaign<br>• Use Google Analytics to assess performance<br>• Create an outline for a basic digital marketing strategy.,• Conduct SEO keyword research<br/>• Set up a Google Ads campaign<br/>• Create a content calendar<br/>• Plan and post on social media as a business<br/>• Set up and run an email campaign<br/>• Use Google Analytics to assess performance<br/>• Create an outline for a basic digital marketing strategy.This course is suitable for marketing professionals looking to upskill, business owners, and anyone who is looking to start a new career in digital marketing.<br><br>Strong familiarity with computers is required as well as experience with using various social media platforms.<br><br>You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.,This course is suitable for marketing professionals looking to upskill, business owners, and anyone who is looking to start a new career in digital marketing.<br/><br/>Strong familiarity with computers is required as well as experience with using various social media platforms.<br/><br/>You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.The course consists of demonstrations, practical activities, and discussions. One to one guidance and support will be given throughout.<p>There are no additional costs. A pen and paper to take notes.You may choose to bring your own laptop if you prefer.</p>,There are no additional costs. A pen and paper to take notes.<p>City Lit offers a variety of progression courses in this subject area.Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our Digital marketing courses or click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/New_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer">here</a> to view Social media courses.</p><p>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>,<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Digital_Marketing_and_Publishing_Courses.pdf" rel="noopener noreferrer" target="_blank"> here </a>to view all our Digital marketing courses or click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/New_Social_Media_Courses.pdf" rel="noopener noreferrer" target="_blank">here</a> to view Social media courses.</p><p>Disclaimer: Use of Third-Party Software<br/>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingDigital marketingconfigurable
