City Lit Pro: start a career in digital marketing
Time: 14:00 - 17:00
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
Course Code: CPRO04
Please choose a course date
Duration: 7 sessions (over 7 weeks)
What is the course about?
This course is designed to provide you with the tools and skills needed to start a career in digital marketing. We will explore several aspects of the digital marketing environment, including topics such as digital marketing analytics, search engine and social media marketing. On completion of the course, you will gain a richer understanding of the foundations of the digital landscape, concepts, and tools to help you start a new career.
Please note, the course has 4 sessions over 6 weeks - there is no class on Sundays 18th November and 5th December 2021.
This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
We will contact you with joining instructions before your course starts.
What will we cover?
• Digital Marketing foundation
• Social Media Marketing
• Paid Search
• Digital Strategy.
What will I achieve?
By the end of this course you should be able to...
• Create and execute SEO campaigns
• Set up and manage paid search campaigns in Google AdWords
• Optimise organic social media presence on Facebook, Twitter and Instagram
• Use Google Analytics to measure your digital performance
• Set up goals for you digital marketing activities and how to measure them.
What level is the course and do I need any particular skills?
This course is suitable for marketing professionals looking to upskill, business owners and anyone who is looking to start a new career in digital marketing. Strong familiarity with computers is required as well as experience with using various social media platforms.
You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities and discussions. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
There are no additional costs. A pen and paper to take notes.
When I've finished, what course can I do next?
City Lit Pro: Introduction to Mobile Marketing Strategy, City Lit Pro: Introduction to marketing metrics and ROI, City Lit Pro: implementing a content strategy, City Lit Pro: introduction to conversion rate Optimisation, Google AdWords: introduction, Google Analytics: introduction, City Lit Pro: search engine marketing.
Sal has been working in digital marketing since its early days in 2000. He has an extensive background in digital marketing, managing complex projects from start-up to creation to international digital strategies for multinational companies. Sal is passionate about improving company ROI using digital channels. In 2014, he was part of the leadership team that executed a £55M exit strategy, the UK’s biggest digital sale that year. He has a track record of double-digit growth across diverse sectors including B2B, B2C, finance, retail, travel, and consulting. Salvatore received an MBA with distinction from the University of Plymouth, and he won multiple digital marketing awards for various marketing campaigns he has conducted. He has spoken at numerous marketing conferences across Europe where he presents on web measurement, digital marketing, content optimization, and how these can all interlink to create a successful online business strategy. Sal has previously taught for the CIM as well as lecturing at University of Plymouth and Cambridge University. He currently also teaches at University of Eastern Piedmont.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.