City Lit Pro: start a career in digital marketing
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- Start Date: 12 Oct 2025End Date: 26 Oct 2025Sun (Daytime): 10:00 - 17:00In PersonLocation: Keeley StreetDuration: 3 sessions (over 3 weeks)Course Code: CPRO06Tutors: Yana LapitskayaFull fee £549.00 Senior fee £439.00 Concession £357.00
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
A fast-start introduction to the world of digital marketing and its components. It is an introduction to a range of skills and disciplines, to provide a foundation for effective practice.
Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV
or CPD records. The certificate will show your name, course title and dates of the course you have attended.
What will we cover?
• Introduction to Digital Marketing – understanding the landscape
• Search Engine Optimisation (SEO) basics
• Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising
• Content marketing essentials
• Social Media Marketing (SMM)
• Email marketing and marketing automation
• Analytics and data analysis
• Conversion Rate Optimisation (CRO)
• Developing a Digital Marketing Strategy.
What will I achieve?
By the end of this course you should be able to...
• Conduct SEO keyword research
• Set up a Google Ads campaign
• Create a content calendar
• Plan and post on social media as a business
• Set up and run an email campaign
• Use Google Analytics to assess performance
• Create an outline for a basic digital marketing strategy.
What level is the course and do I need any particular skills?
This course is suitable for marketing professionals looking to upskill, business owners, and anyone who is looking to start a new career in digital marketing.
Strong familiarity with computers is required as well as experience with using various social media platforms.
You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities, and discussions. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
There are no additional costs. A pen and paper to take notes.
When I've finished, what course can I do next?
Please click here to view all our Digital marketing and Social media courses.
Disclaimer
Disclaimer: Use of Third-Party Software
This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Yana Lapitskaya is a highly experienced business and marketing professional, bringing her expertise to CityLit with enthusiasm and warmth. As the Founder of Yay!Starter Marketing, an award-winning agency, and a Co-Founder of a tech startup YAi, Yana has a wealth of entrepreneurial and marketing experience. Earlier in her career, Yana has worked with industry giants like Procter & Gamble and Coca-Cola, managing marketing campaigns for events like the Olympic Games and the FIFA World Cup. She is an experienced speaker, presenting at international events and mentoring at four startup accelerators in Europe and the USA. Additionally, she collaborated with an elearning company OpenClassrooms to create their Digital Marketing Apprenticeship courses for British and American students. With a deep passion for helping adults learn and grow, Yana's courses are engaging and informative. Join Yana in her business and marketing courses at CityLit to gain practical knowledge and enhance your career prospects.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.