City Lit Pro: AI tools and applications for marketing
Time: 10:00 - 17:00
Location: Hybrid (choose either online or in-person)
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
Choose a start date
- Course Code: CMART33
- Dates: 01/06/24 - 01/06/24
- Time: 10:00 - 17:00
- Taught: Sat, Daytime
- Duration: 1 session
- Location: Hybrid (choose either online or in-person)
- Tutor: Kate Scott
Course Code: CMART33
Choose a start date
Duration: 1 session
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
Using free, AI-boosted tools to improve your marketing through better targeting, personalisation, measurement, and content production.
You can choose to attend this course either live online or in person.
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.
What will we cover?
• Content Creation & Optimisation
• Social Media & Community Management
• Personalisation & Customer Experience
• Predictive Analytics & Marketing Automation.
What will I achieve?
By the end of this course you should be able to...
• Identify and apply AI tools for key marketing functions
• Understand the ethical considerations and limitations of AI in marketing
• Gain hands-on experience using popular AI tools.
What level is the course and do I need any particular skills?
This course is suitable for marketing professionals looking to upskill with AI, and business owners with familiarity in marketing.
Strong familiarity with computers is required as well as experience with using social media for marketing purposes.
You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities, and discussions. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
There are no additional costs. A pen and paper to take notes.
When I've finished, what course can I do next?
Please click here to view our web development courses or click here to view our Digital Marketing and Social media courses.
Kate is an experienced digital marketer and UX (user experience) designer, who's worked in Australia, Hong Kong, and the UK. She's spent much of her career in large tech and telecommunications firms, working with the human end of cutting edge technologies. She has a Masters degree in UX Design from the University of Technology, Sydney and was trained by IBM in enterprise design thinking, Agile project management, Agile for marketing and Agile for AI projects. She's taught at the University of Hong Kong, and for Surf Lifesaving Australia - and suggests not getting bitten by a blue-ringed octopus.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.