Logo and branding design workshop

What is the course about?

What makes a logo or brand-identity work, or not? Looking at iconic logos/brand-ID’s, both historical and contemporary, you will investigate their purpose, the fundamental properties of a successful design, and the process of creating your own.
Learners will explore a variety of media and techniques - analogue and digital - to create their own logo/brand, and then explore how it can be applied to both printed and digital medias.

What will we cover?

• Examining a range of logomarks and logotypes
• Designing logos/brands: spacing, colour, shape, type
• Analogue and digital image-creation (using Adobe Illustrator software)
• How to add ‘personality’ and impact to your logos
• Issues surrounding accessibility, legibility and diversity
• How to integrate logo and brand identity
• Explore how to apply your logo/brand to printed and digital medias.
• Critical evaluation of your own and others’ work will be facilitated throughout the course.
• Examples of relevant works by historical and/or contemporary creatives will be drawn upon at strategic points throughout the course.

What will I achieve?
By the end of this course you should be able to...

Use the specific process, media or tool you have been studying – at least to a competent skill-level.

What level is the course and do I need any particular skills?

This course is suitable for intermediate learners; you do not need to have prior knowledge of the logos and branding specifically, just of visual communication in general.

English-language competency is required: you should be able to follow verbal and written instructions, demonstrations, hand-outs and health and safety information. You may need to take short written notes for your own use and take part in group discussions.

How will I be taught, and will there be any work outside the class?

- Presentations
- Demonstrations
- Practical work
- Individual and group tutoring
- Group discussion

Additional/extension activities may be set for you to complete at home or outside of the course hours. Completion of additional tasks is encouraged to help you get the most out of the course. Where required your tutor will discuss these with you.

This course is supported by Google Classroom as a Virtual Learning Environment. When you log on you will be able to access course material, presentations, and handouts etc. and may be asked to complete learner progress records. You can find help via the student help centre on the City Lit website.

Please note it is important that you sign up and log in to your course Google classroom prior to the first session. Joining detail will be sent to you via email (check your junk/spam folder).

Are there any other costs? Is there anything I need to bring?

At City Lit, access to basic materials and resources are available as part of this course. We advise you to bring a A5/A4 sketchbook for the recording of ideas and an A3 folder to transport work to and from City Lit. Additional materials required as part of the course will be discussed by your tutor if required.

Need art supplies? Our partner London Graphic Centre has everything you need from pencils to printing services, at 15% off.

To get 15% LGC discount, you will need to show proof/ confirmation of enrolment and being a student at City Lit. You can apply in-store or by simply emailing info@londongraphics.co.uk with a scan or photo of relevant confirmation. Student discount does not apply to products that are already discounted or on offer. More information can be found here- https://www.londongraphics.co.uk/student-discounts/.

When I've finished, what course can I do next?

We recommend looking at our range of workshops in graphic design, illustration, children’s book illustration and graphic novels to see what’s on offer. In addition, we have Introductory, Developing and Studio courses in all these subjects.

For more information about any of the courses on offer, please visit our website.