Creating your author platform online

Course Dates: 01/08/20
Time: 10:30 - 16:30
Location: KS - Keeley Street

Increasingly publishers are looking for an author with an impressive online presence, as well as a sparkling manuscript. On this one-day workshop, you'll learn how to start and grow your author brand, gain a following and build a readership for your future titles.


What is the course about?

This course is designed for published or soon-to-be published authors. Through examples and discussion we will explore the essential components to a modern author’s platform including the author’s persona, websites and social media.

Students say: "excellent presentation and very useful"; "very thorough and engaging"; "it was a really great, informative workshop"; "there was a variety of information that was communicated in a relaxed and friendly way.".

What will we cover?

- Creating a professional author persona.
- The essence of a good author website.
- Social media platforms eg Facebook, Twitter, Instagram, Goodreads, YouTube
- Getting out there : moving from the online to the real world.

What will I achieve?
By the end of this course you should be able to...

- Determine what sort of persona you wish to project to the public
- Write the copy for a number of pages of your own website
- Decide which social media platforms (if any) are for you
- Make contacts in the industry to secure public appearances.

What level is the course and do I need any particular skills?

This course is suitable for traditionally published and self-published authors in any genre who wish to develop their own author platform. NB this course does not cover how to self-publish your own book.

How will I be taught, and will there be any work outside the class?

The course will be based around interactive discussion.

All writing courses at City Lit will involve an element of workshop. This means that students will produce work which will be discussed in an open and constructive environment with the tutor and other students. The college operates a policy of constructive criticism, and all feedback on another student’s work by the tutor and other students should be delivered in that spirit.

For classes longer than one day, regular reading and writing exercises will be set for completion at home to set deadlines.

Are there any other costs? Is there anything I need to bring?

Paper and pen.

When I've finished, what course can I do next?

City Lit offer a range of writing courses for aspiring authors, poets and journalists. Browse the writing section of our website to find the perfect course for you.

All students are invited to join us at City Lit Talks Back, our monthly performance night for City Lit writers. Everyone is welcome, admission is free and there's no need to book in advance. Students are also encouraged to submit to Between the Lines, our annual anthology of creative writing. For the latest news, courses and events, stay in touch with the Department on Facebook and Twitter.


Customer Reviews 4 item(s)

Write a review

Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

Useful for knowing which social media to pursue. May waste some time on types of social media, which are not very appropriate for writers.
Course Rating
Review by Anonymous / (Posted on 04/11/2018)
The tutor converted me to a belief in the advantages of building a social media profile.
Course Rating
Review by eamon / (Posted on 04/11/2018)
Helpful in general, but would be helped by follow-through module or coaching.
Course Rating
Review by Dr T / (Posted on 04/11/2018)
very useful, especially if you know not much about author platforms.
Course Rating
Review by A London writer / (Posted on 04/11/2018)
Tutor Biographies
Lisa Goll

Lisa Goll has worked in publishing for the past fifteen years in a variety of marketing roles and is now Events Manager at Bloomsbury Publishing where she is responsible for the Bloomsbury Institute, Bloomsbury’s public events series. Beyond Bloomsbury, Lisa is the Owner and Chair of the London Writers’ Café – the country’s biggest fiction writing group – where she manages writing development and organises events for a community of 3,000+ fiction writers to realise their writing and publishing ambitions. As Chair of LWC since May 2010, Lisa has hosted more than 300 events for fiction writers. Lisa now teaches marketing and publishing courses at City Lit and is a qualified writing coach. Follow her @LisasShare and @Ldnwriterscafe

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.

Book your place

Course Code: HW174

Sat, day, 01 Aug - 01 Aug '20

Duration: 1 session

Full fee: £59.00
Senior fee: £59.00
Concession: £24.00

Or call to enrol: 020 7831 7831

Any questions?
or call 020 7492 2717

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online Help Center. You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.