Art & Design Courses - Online & in London  

As artists and designers, we generally tend to observe a number of fundamental 'rules' when working with digital media for print-based or other forms of 2D output. These relate to steps or settings for proceses such as scanning, saving, resolution, image or data format, colour modes, compression... To a certain extent, much of this is received knowledge, and we don't necessarily know why we follow these rules. Knowing what they are based on, and why, is, however, fundamental to technical proficiency, and expertise, and knowing what these principles are based on allows us not only to produce work to professional standard, but also to exploit them to their full creative potential. This workshop will be of value to any visual artist who uses digital technology in their creative practice, from painters and printmakers to photographers and graphic designers. Coverage includes: principles and concepts underpinning digital imaging for print/static delivery: pixel/vector; resolution, scalability, application; acquisition, modes, formats and real-world constraints; file sizes/compression/data integrity; relation to physical output (size, resolution, process).