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- Google AdWords: introductionCourse start date: Sun 9 Jun 2024
Location on this date: Keeley Street
Tutors: Julian HoldenLearn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.Full fee £99.00 Senior fee £79.00 Concession £64.00 - City Lit Pro: introduction to Mobile Marketing StrategyCourse start date: Sat 20 Jul 2024
Location on this date: Hybrid (choose either online or in-person)
Tutors: Kate ScottMobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information. - Search engine optimisation (SEO)Course start date: Sun 13 Oct 2024
Location on this date: Hybrid (choose either online or in-person)
Tutors: Kate ScottWould you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information. - Introduction to email marketing with MailChimpCourse start date: Mon 28 Oct 2024
Location on this date: Online
Tutors: Amber Raney-KincadeLearn to use the power of email to communicate with your customers and prospects, with this popular email platform.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
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