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- Online marketing: a detailed introductionCourse start date: Fri 7 Jun 2024 (and 1 other date)
Location on this date: Hybrid (choose either online or in-person)
Tutors: Julian HoldenA popular three-day course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.Full fee £229.00 Senior fee £183.00 Concession £149.00 - Google AdWords: introductionCourse start date: Sun 9 Jun 2024
Location on this date: Keeley Street
Tutors: Julian HoldenLearn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.Full fee £99.00 Senior fee £79.00 Concession £64.00 - City Lit Pro: start a career in digital marketingCourse start date: Sun 16 Jun 2024 (and 1 other date)
Location on this date: Keeley Street
Tutors: Kate ScottLearn the key skills you need to launch your digital marketing career - this intensive course covers SEO, social media, paid ads, email, and more to set you up for success.Full fee £399.00 Senior fee £319.00 Concession £259.00 - Social media for business: introductionCourse start date: Thu 27 Jun 2024 (and 1 other date)
Location on this date: Keeley Street
Tutors: Julian HoldenThis course builds on the topics examined in Online Marketing: a detailed introduction and will provide a more in depth look at the tools and techniques you can use to market your business on the internet.Full fee £199.00 Senior fee £159.00 Concession £129.00 - Online marketing: intermediateCourse start date: Fri 19 Jul 2024
Location on this date: Hybrid (choose either online or in-person)
Tutors: Julian HoldenThis course builds on the topics examined in Online Marketing: a detailed introduction and will provide a more in depth look at the tools and techniques you can use to market your business on the internet.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.Full fee £229.00 Senior fee £183.00 Concession £149.00 - City Lit Pro: introduction to Mobile Marketing StrategyCourse start date: Sat 20 Jul 2024
Location on this date: Hybrid (choose either online or in-person)
Tutors: Kate ScottMobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information. - Search engine optimisation (SEO)Course start date: Sun 13 Oct 2024
Location on this date: Hybrid (choose either online or in-person)
Tutors: Kate ScottWould you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information. - Introduction to email marketing with MailChimpCourse start date: Mon 28 Oct 2024
Location on this date: Online
Tutors: Amber Raney-KincadeLearn to use the power of email to communicate with your customers and prospects, with this popular email platform.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information. - Publish your first book onlineCourse start date: Thu 7 Nov 2024
Location on this date: Online
Tutors: Christine RobertsonLearn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing Word document. You will need good internet and file management skills and experience of using Microsoft Word.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
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