Business & marketing - Online

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Browse our business and marketing courses below and enrol today!

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  1. Instagram for business: introduction
    Course start date:  Mon 6 Feb 2023 (and 4 other dates)

    Location on this date:  Keeley Street (other locations are available)

    Tutors:  Amber Raney-Kincade
    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
  2. Public speaking: intensive
    Evening
    Course start date:  Thu 19 Jan 2023 (and 4 other dates)

    Location on this date:  Online (other locations are available)

    Tutors:  Allis Moss
    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £139.00 Senior fee £139.00 Concession £139.00
    Rating:
    93% of 100
  3. Communicating effectively at work
    Evening, ONLINE
    Course start date:  Thu 23 Feb 2023 (and 2 other dates)

    Location on this date:  Online

    Tutors:  Jonathan Mulquin
    How skilfully do you manage the impression you make on people both in person and in online meetings and interviews? Develop your personal effectiveness by looking at voice and body language, assertiveness, sensitive listening, interviewing techniques and communication skills for business meetings. This course will be taught online.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £139.00 Senior fee £139.00 Concession £90.00
    Rating:
    100% of 100
  4. Social media for business: intermediate
    ONLINE, Weekend
    Course start date:  Sat 25 Feb 2023

    Location on this date:  Online

    Tutors:  Manideepa Paul
    This practical advanced course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £129.00
    Rating:
    80% of 100
  5. City Lit Pro: Google analytics G4
    ONLINE, Weekend
    Course start date:  Sat 25 Feb 2023

    Location on this date:  Online

    Tutors:  Salvatore Maiorano
    Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, Google Analytics 4 is an essential tool to evaluate your digital marketing efforts, it will help to determine your campaign's efficiency and how the web presence contributes to the business performance.



    The aim of this course is to help you set digital marketing KPIs and track them using Google Analytics 4.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £299.00 Senior fee £299.00 Concession £299.00
  6. Publish your first book online
    ONLINE, Weekend
    Course start date:  Sat 25 Feb 2023

    Location on this date:  Online

    Tutors:  Christine Robertson
    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing Word document. You will need good internet and file management skills and experience of using Microsoft Word.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £129.00
    Rating:
    100% of 100
  7. City Lit Pro: start a career in digital marketing
    ONLINE, Weekend
    Course start date:  Sun 26 Feb 2023

    Location on this date:  Online

    Tutors:  Salvatore Maiorano
    This course will introduce you to the key digital marketing specialisms, from social media marketing to PPC marketing and SEO.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £499.00 Senior fee £399.00 Concession £324.00
    Rating:
    95% of 100
  8. Using hashtags effectively
    Course start date:  Tue 28 Feb 2023 (and 2 other dates)

    Location on this date:  Keeley Street (other locations are available)

    Tutors:  Amber Raney-Kincade
    Hashtags are used on social media across many platforms, including Twitter and Instagram. This class is devoted to understanding hashtags and how to use them properly and effectively on social platforms. What is a hashtag, how do you create and track one, and how do you pick the right hashtag for your social media content.
    Full fee £49.00 Senior fee £39.00 Concession £32.00
    Rating:
    87% of 100
  9. Strategy: stage 1
    ONLINE, Weekend
    Course start date:  Sat 11 Mar 2023

    Location on this date:  Online

    Tutors:  Nick Brown
    Build your career confidence by learning basic strategic management practices and procedures that will help you implement your company's strategic plans.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
  10. Copywriting: a taster
    ONLINE, Weekend
    Course start date:  Sat 25 Mar 2023 (and 1 other date)

    Location on this date:  Online

    Tutors:  Rosie Fiore
    Good copywriting skills are increasingly important, whether you want to write your own website or your company’s sales literature, or hope to work in advertising or marketing. We'll cover the core elements of copywriting using examples and practical exercises.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £69.00 Senior fee £69.00 Concession £35.00
    Rating:
    92% of 100
  11. Social media content strategy
    Evening
    Course start date:  Mon 3 Apr 2023 (and 2 other dates)

    Location on this date:  Online (other locations are available)

    Tutors:  Amber Raney-Kincade
    In order to successfully use social media for business, it is essential to have a clear strategy and create good content to encourage audience engagement. You'll learn both in this class.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £32.00
    Rating:
    91% of 100
  12. Copywriting
    Evening, ONLINE
    Course start date:  Wed 18 Jan 2023 (and 1 other date)

    Location on this date:  Online

    On this practical course, you’ll learn the skills you need to create great copy and content for websites, social media and print.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £249.00 Senior fee £249.00 Concession £125.00
    Rating:
    80% of 100
  13. Storytelling for business and pleasure 2
    ONLINE
    Course start date:  Thu 27 Apr 2023

    Location on this date:  Online

    Tutors:  Ariella Eshed
    Exploring ways of telling stories with language, physicality, gesture and rhythm, solo and in groups. Telling brief stories has also become a strong component within the world of Business, so we shall examine the way ‘story’ can be used in ‘branding’; covering topics which include talks, presentations, lectures, and more informal settings. This course will be delivered online.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £199.00 Concession £129.00
    Rating:
    100% of 100
  14. LinkedIn: a detailed introduction
    Weekend
    Course start date:  Sat 28 Jan 2023 (and 1 other date)

    Location on this date:  Online (other locations are available)

    Tutors:  Amber Raney-Kincade
    In this longer, in-depth course, we will look at the crucial features to get started on building your network with LinkedIn.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £51.00
    Rating:
    100% of 100
  15. Strategy: stage 2
    ONLINE, Weekend
    Course start date:  Sat 13 May 2023

    Location on this date:  Online

    Tutors:  Nick Brown
    Further build your career confidence by learning intermediate strategic management practices and procedures to help implement your company’s strategic plans.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £64.00

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