Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Blogging: write your own blog using WordPress
    Evening
    Course Date:  Mon 14 Jun 2021 (and 6 other dates)

    Location on this date:  Online

    Learn how to build your own blog using WordPress in this intensive short course and raise your online profile.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    90% of 100
  2. Search engine optimisation (SEO)
    Weekend
    Course Date:  Sat 19 Jun 2021 (and 3 other dates)

    Location on this date:  Online

    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  3. Facebook for business
    Evening
    Course Date:  Fri 25 Jun 2021 (and 3 other dates)

    Location on this date:  Online

    Discover how Facebook can be used as a cost effective method for promoting your business. You will learn to use Facebook to connect existing and potential clients.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  4. Writing successful grant applications
    Weekend
    Course Date:  Sat 26 Jun 2021

    Location on this date:  Online

    Are you a charity, small business, or individual trying to explain your project to a funding body? Grant applications vary hugely in what they require, but one fundamental principle spans them all: successful applications reflect the funders' mission and values and the grant's assessment criteria in their project summary.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £59.00 Senior fee £59.00 Concession £24.00
  5. LinkedIn: a detailed introduction
    Evening
    Course Date:  Tue 6 Jul 2021 (and 3 other dates)

    Location on this date:  Online

    In this longer, in-depth course, we will look at the crucial features to get started on building your network with LinkedIn.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £40.00
    Rating:
    100% of 100
  6. Google Analytics: introduction
    Evening
    Course Date:  Wed 7 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    100% of 100
  7. Twitter for business: introduction
    Evening
    Course Date:  Wed 7 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Discover how Twitter can be used as a cost effective method for promoting your business. You will learn how social media can be used to connect with your customers.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  8. Online marketing: a short introduction
    Weekend
    Course Date:  Sat 10 Jul 2021

    Location on this date:  Online

    A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100
  9. Instagram for business: introduction
    Course Date:  Tue 13 Jul 2021 (and 4 other dates)

    Location on this date:  Online

    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  10. Social media advertising: a detailed introduction
    Weekend
    Course Date:  Sat 7 Aug 2021

    Location on this date:  Online

    This practical short course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  11. Social media introduction: stage 1
    Course Date:  Wed 15 Sep 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    This practical course is aimed at beginners who are looking to develop their social media skills for personal use or to promote their business. Learn how social media can be used to communicate with your target audience.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £79.00 Senior fee £63.00 Concession £40.00
  12. Understanding project management
    Weekend
    Course Date:  Sat 18 Sep 2021

    Location on this date:  KS - Keeley Street

    What is project management, why is it important and what skills and tools do we need to manage a project? Get started in this one day course.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    100% of 100
  13. Developing a successful business plan
    Course Date:  Wed 22 Sep 2021 (and 2 other dates)

    Location on this date:  KS - Keeley Street

    Whether you want to start-up a business or expand one that you are already running, this course will give you the skills to prepare a compelling and practical business plan to achieve your goals.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  14. Social media introduction: stage 2
    Course Date:  Tue 28 Sep 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £79.00 Senior fee £63.00 Concession £40.00
  15. Developing a marketing strategy
    Course Date:  Wed 29 Sep 2021

    Location on this date:  KS - Keeley Street

    Looking in depth at communicating your brand offline or online, you will be provided with the foundations to create a

    marketing strategy to suit your business and budget.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100

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