Business & marketing - Online - Hybrid (choose either online or in-person)

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Browse our business and marketing courses below and enrol today!

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Items 1-15 of 24

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  1. Developing a successful business plan
    Course start date:  Mon 30 Jan 2023

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Andrea Marzano
    Whether you want to start-up a business or expand one that you are already running, this course will give you the skills to prepare a compelling and practical business plan to achieve your goals.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £58.00
  2. A short introduction to financial reporting analysis
    Course start date:  Tue 31 Jan 2023

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Anis Mokadem
    The introduction to financial reporting analysis course provides an insight into reading and interpreting results published by companies regarding their financial performance.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
  3. Podcasting: introduction
    Course start date:  Tue 17 Jan 2023 (and 3 other dates)

    Location on this date:  Keeley Street (other locations are available)

    Tutors:  Amber Raney-Kincade
    Do you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.
    Full fee £129.00 Senior fee £103.00 Concession £84.00
    Rating:
    90% of 100
  4. Create your elevator pitch
    ONLINE
    Course start date:  Fri 3 Feb 2023

    Location on this date:  Online

    Tutors:  Amber Raney-Kincade
    An elevator pitch is a brief, persuasive speech that you use to introduce yourself and what you do. With a good pitch, you can avoid rambling, sound professional, and introduce your business with confidence when someone asks 'What do you do?'.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £32.00
    Rating:
    90% of 100
  5. Instagram for business: introduction
    Course start date:  Mon 6 Feb 2023 (and 1 other date)

    Location on this date:  Keeley Street (other locations are available)

    Tutors:  Amber Raney-Kincade
    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
  6. An introduction to project management
    ONLINE, Weekend
    Course start date:  Sat 11 Feb 2023

    Location on this date:  Online

    Tutors:  Ayo Alegbeleye
    Want to learn about project management? On this course you will learn techniques to ensure that controlled management of a project is obtained from start to finish.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £129.00
    Rating:
    80% of 100
  7. Public speaking: intensive
    Evening
    Course start date:  Thu 19 Jan 2023 (and 4 other dates)

    Location on this date:  Online (other locations are available)

    Tutors:  Allis Moss
    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £139.00 Senior fee £139.00 Concession £139.00
    Rating:
    93% of 100
  8. Online marketing: a detailed introduction
    Evening
    Course start date:  Thu 23 Feb 2023

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Julian Holden
    A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £219.00 Senior fee £175.00 Concession £142.00
    Rating:
    93% of 100
  9. Communicating effectively at work
    Evening, ONLINE
    Course start date:  Thu 23 Feb 2023 (and 2 other dates)

    Location on this date:  Online

    Tutors:  Jonathan Mulquin
    How skilfully do you manage the impression you make on people both in person and in online meetings and interviews? Develop your personal effectiveness by looking at voice and body language, assertiveness, sensitive listening, interviewing techniques and communication skills for business meetings. This course will be taught online.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £139.00 Senior fee £139.00 Concession £90.00
    Rating:
    100% of 100
  10. Social media for business: intermediate
    ONLINE, Weekend
    Course start date:  Sat 25 Feb 2023

    Location on this date:  Online

    Tutors:  Manideepa Paul
    This practical advanced course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £129.00
    Rating:
    80% of 100
  11. City Lit Pro: Google analytics G4
    ONLINE, Weekend
    Course start date:  Sat 25 Feb 2023

    Location on this date:  Online

    Tutors:  Salvatore Maiorano
    Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, Google Analytics 4 is an essential tool to evaluate your digital marketing efforts, it will help to determine your campaign's efficiency and how the web presence contributes to the business performance.



    The aim of this course is to help you set digital marketing KPIs and track them using Google Analytics 4.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £299.00 Senior fee £299.00 Concession £299.00
  12. Publish your first book online
    ONLINE, Weekend
    Course start date:  Sat 25 Feb 2023

    Location on this date:  Online

    Tutors:  Christine Robertson
    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing Word document. You will need good internet and file management skills and experience of using Microsoft Word.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £129.00
    Rating:
    100% of 100
  13. City Lit Pro: start a career in digital marketing
    ONLINE, Weekend
    Course start date:  Sun 26 Feb 2023

    Location on this date:  Online

    Tutors:  Salvatore Maiorano
    This course will introduce you to the key digital marketing specialisms, from social media marketing to PPC marketing and SEO.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £499.00 Senior fee £399.00 Concession £324.00
    Rating:
    95% of 100
  14. Developing and managing your brand
    Course start date:  Tue 28 Feb 2023

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Andrea Marzano
    A brand defines how people see, relate and interact to your business, products and services; it’s what distinguish your business from your competitors. A well-developed brand strategy and identity makes your brand recognizable, relatable and your business more successful and valuable. In this intensive course you will have a hands on overview on how professionals develop a brand identity and what is needed to navigate your brand through a crowded market without getting lost in the mist.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £58.00
    Rating:
    100% of 100
  15. Introduction to business accounting
    Evening, ONLINE
    Course start date:  Fri 3 Mar 2023

    Location on this date:  Online

    Tutors:  Fola Moses
    Every business needs to know if it is making a profit or loss and the worth of the business. This course addresses these issues.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £219.00 Senior fee £175.00 Concession £142.00
    Rating:
    100% of 100

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